Affiliate & Influencer Executive

A fast‑growing, science‑led UK consumer brand is looking for an Affiliate & Influencer Executive to take ownership of its TikTok Shop creator programme. With a rapidly expanding customer base, expert‑developed products and a highly engaged creator community, this is an opportunity to join a brand that’s scaling quickly and investing seriously in creator‑led growth.

You’ll work closely with senior leadership, managing the creator relationships that matter most to the business. This is a hands‑on role where you’ll build and improve the system — not simply operate it.

Affiliate & Influencer Executive Responsibilities

• End‑to‑end programme management — run the TikTok Shop affiliate and creator programme from recruitment through to retention
• Creator relationship management — act as the main point of contact for top‑performing creators
• Negotiation & accountability — manage retainer agreements and ensure creators deliver agreed output
• Creator recruitment — identify and onboard high‑value creators through research and outreach
• Performance‑led decision making — use data to guide budget allocation and strategic focus
• Sample strategy — balance discovery of new creators with return on investment
• Community engagement — coordinate competitions, leaderboards and platform incentive programmes
• External collaboration — work with agencies and platform partners to unlock opportunities
• Reporting — deliver weekly performance updates against targets

What We’re Looking For in an Affiliate & Influencer Executive

TikTok Shop Affiliate Expertise (Required)

• Hands‑on experience running a TikTok Shop affiliate or creator programme
• Strong understanding of target plans, sample approvals, open collaboration, creator tiers and incentive mechanics
• Familiarity with affiliate management tools

Creator Relationship‑Building

• A natural relationship‑builder creators trust
• Confident negotiating retainers and handling performance conversations
• Strong written communication for briefs, outreach and community management

Data & Performance Analysis

• Comfortable working with spreadsheets and dashboards
• Able to turn data into clear decisions and commercial recommendations

Why This Affiliate & Influencer Executive Role Stands Out

• Take ownership rather than waiting for direction
• Stay ahead of a platform that changes constantly
• Care about doing the work well, not just being busy
• Want to build something and see the impact of it

Nice to Have

• Experience in supplements, health, beauty or FMCG
• Experience with creator live strategy
• Existing creator or agency network on TikTok Shop UK

What’s on Offer

• A salary of up to £30,000 per year
• Performance and results based bonus
• 25 days holiday plus bank holidays
• Hybrid working
• A brand investing heavily in creator partnerships
• Direct access to senior leadership and real influence over how things are done
• The chance to build and own a programme central to the business