We are seeking an experienced PPC Specialist who will take full ownership of ad campaigns for a Redditch based business where paid advertising is a key part of their growth strategy.  On offer is a salary of between £32,000 and £35,000 plus performance based bonus scheme, office or hybrid working and the opportunity to be part of some very exciting growth plans for a company that has grown substantially and offers a range of unique products.

As the PPC Specialist you will need to be data-driven, results focused and experienced in scaling paid ads profitably.  You will be managing Google, Amazon and TikTok ads, exploring Facebook ads as a potential growth channel and be very much focused on return on ad spend, conversions and profitability.

As the PPC Specialist you will be responsible for:

• Planning, launching and managing paid ad campaigns across Amazon, Google and TikTok.
• Monitoring key metrics (ROAS, CPA, CPC and CTR etc.,) and optimising performance.
• Scaling ads to ensure winning campaigns and eliminating waste spend.
• A/B testing different ad creatives, headlines and landing pages to determine which is the winning ad for the business.
• Identifying high intent keywords and audience segments to improve targeting.
• Testing and expanding the ad channels used by experimenting with Facebook ads as well as testing new audiences, creatives and campaign types.
• Keeping up with platform updates and industry trends to ensure the business stays ahead of its competitors.
• Working with the content team to improve ad creatives and video performance.
• Testing and refining landing pages to improve conversion rates.
• Optimising Amazon product listings and PPC campaigns for maximum visibility and sales.
• Allocating ad spending effectively across platforms and aiming to maximise profitability.
• Producing weekly performance reports, insights and recommendations.
• Forecasting ad spend versus revenue projections based on both trends and past performance.

To be considered as the PPC Specialist you will need to be:

• A Paid Ads Specialist with proven experience of Amazon Ads, Google Ads, TikTok Ads and ideally Facebook Ads and Meta Business Suite.
• A data-driven Marketer with a strong understanding of ad performance metrics and optimisation strategies.
• Creative and analytical with the ability to test and refine ad creatives while making your decisions based on data.
• Growth orientated, always looking for new opportunities to improve ROAS and to expand reach.
• An E-Commerce specialist.

On offer is:

• A salary of between £32,000 and £35,000.
• A performance based bonus scheme.
• The opportunity to join an established high-growth brand and to work within a fast-moving and data driven marketing team where you will have a direct impact on revenue growth and business success.