Specification Sales Manager – North / North West London

Specification Sales Manager / Area Sales Manager – Technical Sales – North / North West London

Manufacturer Opportunity
Covering N and NW London postcode areas
Salary up to £55,000 basic, OTE guide around £100,000, company car and benefits

We are recruiting for a Specification Sales Manager / Area Sales Manager for a well-established, market-leading manufacturer within the electrical sector.

This is a field-based technical sales and territory management role covering the N and NW London postcode areas, working with local authorities, housing associations, electrical contractors, installers, distributors, electrical wholesalers and other specifier-led customers.

This opportunity may suit someone currently working as an Area Sales Manager, Field Sales Manager, Technical Sales Manager, Specification Sales Manager, Business Development Manager, Sales Engineer or Account Manager within the electrical, technical product, building product, distributor, wholesaler or contractor-led market.

This is an established territory that has achieved £2.1m of this year’s £3.6m turnover target, making it a strong and active area with existing relationships to manage, develop and grow, as well as having lots of new business potential.

On offer is a basic salary of up to £55,000, with an OTE guide of around £100,000 per year, plus company car and wider benefits. The current company car is a BMW X3 Hybrid, and the business is moving towards fully electric company cars. Electric car drivers are provided with a charging card, so there is no requirement to have a home charger.

As the Specification Sales Manager / Area Sales Manager, you will be:

Responsible for continued sales growth across the N and NW London postcode areas.

Targeting the specification of products on Local Authority, Housing Association and other specifier-led projects. This will include developing relationships with:

• Local Authorities
• Housing Associations
• Electrical Contractors
• Architects
• New Build Developers
• M&E Contractors
• Distributors / Electrical Wholesalers
• Installers
• Other specifiers and potential users of the product range

Supporting the distribution network, including electrical wholesalers, as the specification specialist for the area, ensuring their teams understand the product range, key benefits and opportunities within their customer base.

Building strong relationships across the full supply chain, from specification through to distribution and installation.

Delivering training, product presentations and customer meetings where required.

Producing reports on progress within your territory and using the CRM system to record visits, specifications, opportunities and customer activity.

To be considered for this opportunity, you will need to demonstrate:

Area sales, field sales, technical sales or specification sales experience within the electrical sector, technical products, building products or a similar industry.

Experience of working for a manufacturer, which can include making the move from an electrical wholesaler to a manufacturer within the last 12 months.

Experience selling into or working closely with electrical wholesalers, distributors, contractors, specifiers, housing associations, local authorities or similar customers.

Experience of developing business with a technically biased product in a specification-led environment.

Strong territory planning and business development skills.

Evidence of regularly achieving or exceeding sales targets.

Strong administration skills, including experience using Microsoft Office / Microsoft 365 and CRM systems.

The ability to communicate with customers at all levels, identify the right contacts, gain appointments and build long-term relationships.

A full UK driving licence.

Please note that candidates currently working for CEF or Edmundson Electrical cannot be considered for this opportunity.

Location

The role is responsible for the N and NW postcode areas.

Candidates based in or around N and NW, IG, E, W, EN, WC, EC, UB1, UB5, UB6, AL1, AL2, AL4, AL9, AL10, suitable HA postcodes and suitable WD postcodes are likely to be well placed for the territory. There is some flexibility on home location for strong candidates, provided they can clearly demonstrate that they are able to travel into, cover and manage the N and NW London postcode areas effectively.

On Offer

A salary of up to £55,000, negotiable based on experience.

An OTE guide of around £100,000 per year.

Company car — currently a BMW X3 Hybrid, with the business moving towards fully electric company cars.

Electric car drivers will be provided with a charging card, so there is no requirement to have a home charger.

Wider company benefits including 5 weeks holiday, private healthcare etc.,

Established, active territory covering N and NW London, with existing client, installer and distributor relationships.

First-stage interviews are planned to take place on Monday 14 September 2026.